BRAND Identity, CREATIVE DIRECTION
Weber Rose has been a staple within Louisville's legal community for over 30 years. The firm was strategically overhauling their company & voice, and due to this, wished to modernize and freshen their brand identity to match. The goal was to boldly grab the attention & trust of Startups and Businesses, while paying homage to their established roots and longevity. To do so, I shortened their name from "Weber & Rose" to "Weber Rose" to portray a unified front, and melded traditional and modern design elements to encapsulate both the past and future. The vivid color & subtly subliminal rose petal element both speak to the friendly, stalwart qualities of their talented team of attorneys. The mark leads Weber Rose into a new era of connection and vision.