8_WeberRose.jpg

WEBER ROSE

BRAND Identity, CREATIVE DIRECTION 

Weber Rose has been a staple within Louisville's legal community for over 30 years. The firm was strategically overhauling their company & voice, and due to this, wished to modernize and freshen their brand identity to match. The goal was to boldly grab the attention & trust of Startups and Businesses, while paying homage to their established roots and longevity. To do so, I shortened their name from "Weber & Rose" to "Weber Rose" to portray a unified front, and melded traditional and modern design elements to encapsulate both the past and future. The vivid color & subtly subliminal rose petal element both speak to the friendly, stalwart qualities of their talented team of attorneys. The mark leads Weber Rose into a new era of connection and vision.

CLIENT: Weber Rose 

ROLE: Creative Direction, Brand Identity Design 

SCOPE: Firm Rebrand

3_Now.jpg
Weber Rose Law Firm Logo Rebrand
4_SidebySide.jpg
Weber Rose Law Firm Logo Rebrand
Showing how the largest law firms in Kentucky visually stack up to Weber Rose. 

Showing how the largest law firms in Kentucky visually stack up to Weber Rose.