Brand IDENTITY, UI / UX, Site Design
Prime Wellness (originally Delightful Dietitian) was a started by Christi Lee Bowling, the former Lead Dietitian for Walt Disney World. The challenge was to reposition "dietitian" as a positive, approachable interaction, while revealing the breadth of benefits (physical, visual, medical) & personalization that patients could expect when working with Christi. Based upon Christi's interests and experience, we positioned her company as an independent, holistic consultancy geared towards highly-driven individuals, corporate executives, and professional athletes seeking to achieve optimum living through nutrition. To illustrate the custom tailored nature of Christi's services, we crafted a wizard which walks users through lifestyle questions, and recommends the top three services that best align with their needs.
CLIENT: Prime Wellness
ROLE: Creative Direction, Project Management, UI & UX Design, Branding, Strategy
SCOPE: Brand Identity & Positioning, Company Name, Product Site
CREDITS: Development & Strategy, Unbound | Copywriting, Nathan Dye & Elizabeth Chamberlain | Management Consultant, Jacob Diller-Schatz