CLEAN WATER, BETTER SPIRITS 

LoGO DESIGN, NamING, Art Direction 

The Kentucky Waterways Alliance seeks to preserve the health & cleanliness of Kentucky's water. They asked me to create a logo for their latest initiative aimed at supporting distilleries & breweries, which focuses on how water quality affects the quality of bourbon & beer. Rather than having each alcohol type be individually listed, I shortened the initiative to "Clean Water, Better Spirits" which promotes solidarity of the cause, & pays homage to water being the essence of Kentucky's thriving economy & spirit; it's "Unbridled Spirit." 

CLIENT: Kentucky Waterways Alliance

ROLE: Creative Direction, Brand Design 

SCOPE: Logomark for the Clean Water Intiative